Maar hun digitale platform is daar vaak nog niet klaar voor. We onderzochten hoe 658 organisaties zich voorbereiden op AI-agents en de verschuiving in de klantreis die dit met zich meebrengt.
Een meerderheid verwacht dat gebruikers in de toekomst vooral via AI-assistenten op hun platform gaan werken.
Een evengrote groep investeerde de afgelopen jaren vooral in het design van hun platform voor het verbeteren van gebruiksgemak.
De structuur die noodzakelijk is om AI-agents op een gecontroleerde manier toegang te bieden tot hun platform. Denk daarbij aan de data, API en een uitgestippelde klantreis.
De meeste platformeigenaren weten niet hoe vaak hun platform door een AI-agent wordt gebruikt en welke taken zij uitvoeren.
Is jouw platform klaar?
Organisaties bouwen een platform vooral voor efficiëntie en gebruiksgemak. Het is de zorgvuldig ontworpen plek waar de relatie met de gebruiker tot stand komt. Dat betekent dat design, flows en content niet alleen verleiden, maar ook grip geven op de gebruikservaring.
Het ongemak: een AI-agent die handelt namens de gebruiker kijkt niet naar het scherm. Dat betekent dat de relatie buiten het platform ontstaat, op een plek die de organisatie niet beheert.
Om de grip te behouden moet geïnvesteerd worden in de structuur achter het platform. Met databases, een API, MCP-server en uitgedachte klantreis. Om hiermee te beginnen raden we de vier stappen hieronder aan.
Als je zo veel mogelijk grip op de relatie met je gebruikers wilt houden is nu het moment om actie te ondernemen.
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