Meike Hendriks
Go niche or go home: Wout Withagen on the Groeivoer podcast
Impact
News & awards
Dec 3, 2024
What happens when you combine a podcast with the expertise of Freshheads? You get an episode you can't miss! Our own Wout Withagen was a guest with Gerhard te Velde on the Groeivoer podcast, and it resulted in an inspiring episode: Go niche or go home.
About the episode
In the podcast, Wout dives into the world of platforms and niches. He shares his vision on why you often have more opportunities in a specialized market than in the big, saturated consumer platforms. With examples such as YoungOnes and Quista, he shows that success begins with focus and understanding your target audience. His motto? “Go niche or go home”.
And yes, the challenges are also discussed. How do you deal with competition from giants like Airbnb or Marktplaats? Wout explains precisely why in-depth market knowledge and a well-thought-out strategy are crucial.
Wout's lessons
This episode is packed with practical tips and insights for entrepreneurs and companies who want to better understand and leverage their market. Whether you have a wild idea for a platform or want to digitize existing processes, Wout shares lessons that you can apply immediately. He illustrates this with inspiring examples, such as niche marketplaces for high-end bikes and even used helicopter blades. Additionally, you get an exclusive look at the way Freshheads operates: from validating ideas to building platforms and supporting companies in their digital transformation. Perfect for anyone ready to create added value in their niche!
Watch or listen
Curious about the entire episode? You can listen to it via Spotify or Apple Podcast or watch it on YouTube. Listen to or watch the Growth Feed podcast 'Go Niche or Go Home' and be inspired by Wout’s insights. Enjoy the listen!