
How can we help each other better?
TBI was packed with knowledge, but it often stayed within the walls of the company. There was a need for a central place where colleagues can easily find and support each other. Especially across the boundaries of the companies. Because: when you know who is working on what, you can more easily think along or ask for help. That makes working together more natural.
We did not start with a ready-made product, but with a simple first version. We developed that further together. That way we could test immediately what works and what doesn't.
Two important lessons: Employees especially like to help when an idea is not yet finished and at the same time the more concrete the question, the faster someone responds. These insights are directly incorporated into the design.
One central place for innovation
The new platform is set up as an interactieve community. Employees can sign up, indicate where their interests lie, and share ideas or projects. Others can respond or think along. This creates a network that becomes stronger and stronger.
On the platform you can:
Share ideas that need help
Post challenges you are looking a solution for
Share successes that are worth repeating




Think big, start small
More and more people are finding their way to TBIx. The homepage is visited more often and users click through to projects more frequently. The project page has become shorter and clearer. As a result, visitors stay longer.
We are now working with TBI on activation. Think of mailings with projects that match someone's interests. This is how we stimulate use and keep the platform growing.
Innovation sometimes seems big and abstract. But in practice, it starts small. Douwe, one of the initiators, does this every day. He listens to people and connects with what they need. By letting go of the tool for a moment, a solution that works eventually emerges.
Building further together
TBIx is the first step towards more connection between companies, people and ideas. And that is exactly what Freshheads believes in: building solutions together that really change something. We discover what works, build on what goes well and keep optimizing. Not only in the beginning, but also after that.
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