Many more care hours and capacity through a new digital core

87%

faster onboarding

3,300

Active healthcare providers

189,000

worked healthcare hours

87%

faster onboarding

3,300

Active healthcare providers

189,000

worked healthcare hours

Multi-sided marketplace

Healthcare

Staffing & flex

Standby Zorg brings healthcare organizations and independent healthcare providers together. Their goal is to realize as many care hours as possible, without compromising the quality of care. But that ambition was under pressure. All tasks leading up to a worked care hour required more and more manual work. The request to us: a new planning tool, check! During our exploration, we discovered a larger opportunity to digitalize the entire process between healthcare organizations and freelance healthcare providers. It was time to develop a digital platform together where demand, supply, and administration come together in one place. Let's get to work!

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Challenge

Outdated processes hinder growth

The demand for care through Standby Zorg grew rapidly. More and more healthcare organizations posted assignments and more and more healthcare professionals joined. That growth created a challenge. In addition to the outdated planning tool, the organization worked with separate spreadsheets and many manual processes. Planning care, onboarding healthcare professionals, and processing administration took up more and more time as a result. More hours of care simply meant more work, and that is exactly why Standby Zorg wants to digitalize their work more.

“

The Freshheads team understands what we want and thinks from our mission. The solutions that constantly come out of that are always better than what we initially thought of ourselves.

Patty van de Wetering - product owner at Standby Zorg

Advice

More than a new planning tool

Our advice? Do not just start with a new planning tool, but with setting up all surrounding processes in a smarter way. By digitizing planning, administration and collaboration, you create more room for growth. No more separate systems, but one digital platform where healthcare organizations and healthcare providers can arrange more and more themselves. This allows them to deliver more care, without extra internal capacity.

Even after the first go-live, we kept looking for where the biggest opportunities lay. We checked the user data and kept an eye on the market. We tackled two key priorities:

1. After onboarding, many healthcare providers never picked up a job. What held them back?
The qualification check by Standby Zorg turned out to be the stumbling block. We started distributing this differently. The healthcare provider now indicates themselves which tasks they are allowed to perform and the healthcare institution checks the paperwork.

2. Changing legislation puts pressure on self-employed healthcare professionals.
To still be able to offer flexible care hours, we advised an extra contract type next to freelance: temporary staffing.

Solution

From planningstool to matchingplatform

After the basis of a planningstool was ready, there was room for something bigger: a platform where healthcare organisations and freelance healthcare providers increasingly arrange things themselves.

To achieve this, we brought the most important processes together in one digital environment:

Digital onboarding for freelance healthcare providers
A portal for freelance healthcare providers
A portal for healthcare organisations
A renewed planning system
A matchingplatform for healthcare organisations and healthcare providers
Automated hours registration
Digital invoicing

One central place for demand, supply, and administration. More overview, less manual work.

Process

From spreadsheet to portal

The biggest bottleneck was the registration of freelance healthcare providers. "A process with a beast of a spreadsheet and a lot of manual administration," says Nick Broers, Designer at Freshheads. Within just six weeks, we replaced this with a digital onboarding and a portal for healthcare providers. Shortly after, a portal for clients followed and we renewed the planning system.

Once that foundation was in place, we developed the matching platform. We spoke with planners and translated their needs into solutions in the platform. For example, the homepage gives direct insight into open care moments for the coming weeks. No more searching, but instead one clear overview! Care organizations can post care requests themselves, freelance healthcare providers respond, and planning and invoicing are automatically handled through the platform. The first version went live in November 2024.

Result

More quality, overview and time for care

Almost a year after the launch, more than a thousand requests for help have already been filled out via the platform. And more than 26,000 care moments have now been organized for clients. In total, over 189,000 hours of care have already been invoiced via the platform, and the time until the first care assignment decreased from 22 to 3 days. The most important change is that growth is no longer dependent on the number of planners or recruiters, but on how well the digital platform facilitates supply and demand.

The temporary employment contract is also a success. Meanwhile, more than 9,000 care moments have been published for this, and hundreds of freelance healthcare providers have indicated an interest in a contract. "You notice in everything that Freshheads has a lot of experience developing systems that put users first. For example, the quality of our processes, and therefore also of our care, has increased." Good job team!