"The app has no frills," says Roel. "Only what is needed to manage everything around your medication use. We are fully focused on increasing the use of the channel." Together with an active field service that provides pharmacies with tailored guidance, national campaigns, and social media content, they succeeded in activating the use of the app. The number of active users increased by more than 600%. The number of online medication orders per month also more than quadrupled. More online orders mean fewer phone calls to the pharmacy, giving pharmacists more time for personal attention. It is that personal care that makes the difference. The medication consultations, usage instructions, and extensive medication reviews ensure that people are genuinely helped. The digital care then keeps an eye on things. Roel: "We are most proud of the increase in support for medication adherence, as it promotes the health of patients and reduces the risk of unpleasant side effects. Many intake schedules are created and medications are checked off." The app received an average rating of 4.6 stars from over 60,000 users.