Lisa Raaijmakers
10 years with Quiet: platform partners since the start!
Platformization
Interest groups
Customers
Nov 6, 2025
It started with a powerful idea from a number of social entrepreneurs: give people in poverty something nice, without them having to ask for it. Soon, local entrepreneurs began offering free products or services, from haircuts to dinners. All these contributions were initially tracked and distributed manually in a large Excel sheet. Time-consuming and not scalable. Because what if supply and demand shoot through the roof? Quiet visited Freshheads.
No demand, just supply
We sat down together and came to an innovative starting point: not the demand, but the supply had to be central. No requests, no conditions. It's about moments of happiness that you are granted. Together with Quiet, we devised how technology could assist in something so inherently human: giving without expecting anything in return. From that idea, Quiet's marketplace was born, where entrepreneurs can share their offers and communities can assign the moments of happiness to their members.
Tilburg kicks off, the Netherlands follows
What started as a local initiative in Tilburg has grown into a national movement. Today, there are fifteen Quiet communities spread across the Netherlands, with thousands of moments of happiness per month. Each community has its own online platform, built on the same digital core, allowing them to grow locally but collaborate nationally.
“Trust is what makes our collaboration so special,” says Maud Vorstenbosch, business strategist at Freshheads. “There's room to be critical. We dare to experiment together and keep looking at what can be improved. That makes it fun, educational, and above all very valuable.” That trust ensures we are closely connected with the organization of Quiet. We think along with their strategy, build new features, test with their members, and celebrate successes together.
What bikes and feedback have in common
Ten years of collaboration not only brings results but Maud also cherishes other beautiful memories. “Like director Ralf cycling by Freshheads for a visit, Quiet members coming to the office to help test new functions, and enjoying a glass of wine together from the product owner's collection.”
Learning, innovating, and celebrating together
In 2023, we launched a new app for Quiet members, developed based on feedback from the community. “Instead of following habits, we looked at what members really need,” Maud explains. “Things that would otherwise remain the same for years, we dare to question anew. That requires courage and trust from both sides.” There's now a simpler and more human platform that was later that year rewarded with a nomination for the Dutch Interactive Awards.
“Freshheads is more than our tech partner. They truly help us make a difference” - Pauline Tempelman, Product Owner at Stichting Quiet Nederland
From ‘10tjes’ to €10,000
Because Quiet is celebrating its 10th anniversary, and we've been working together just as long, we want to do something extra. That's why we're launching the campaign ‘From ‘10tjes’ to €10,000’. With as many small contributions as possible, we help Quiet to bring moments of happiness to even more people. Are you joining us? www.freshheads.com/10-jaar-met-stichting-quiet