Verouderde processen belemmeren groei
De vraag naar zorg via Standby Zorg groeide snel. Steeds meer zorgorganisaties plaatsten opdrachten en steeds meer zorgverleners sloten zich aan. Die groei zorgde voor een uitdaging. Naast de verouderde planningstool werkte de organisatie met losse spreadsheets en veel handmatige processen. Het plannen van zorg, onboarden van zorgverleners en verwerken van administratie kostte daardoor steeds meer tijd. Meer zorguren betekende simpelweg meer werk en precies daarom wil Standby Zorg hun werk meer digitaliseren.
Meer dan een nieuwe planningstool
Ons advies? Begin niet alleen met een nieuwe planningstool, maar met het slimmer inrichten van alle processen eromheen. Door planning, administratie en samenwerking te digitaliseren, ontstaat er meer ruimte voor groei. Geen losse systemen meer, maar één digitaal platform waarop zorgorganisaties en zorgverleners steeds meer zelf kunnen regelen. Zo krijgen ze meer zorg geleverd, zonder extra interne capaciteit.
Ook na de eerste livegang bleven we kijken waar de grootste kansen lagen. We checkten de gebruikersdata en hielden een oogje op de markt. Twee speerpunten pakte we aan:
1. Na onboarding pakten veel zorgverleners nooit een klus op. Wat hield ze tegen?
De bevoegdheidscontrole door Standby Zorg blijkt het struikelblok. Dit zijn we anders gaan verdelen. De zorgverlener geeft nu zelf aan welke taken hij mag doen en de zorginstelling checkt de papieren.
2. Veranderende wetgeving zet druk op zelfstandigen in de zorg.
Om alsnog flexibele zorguren te kunnen bieden, adviseerden we een extra contractvorm naast freelance: uitzenden.
Van planningstool naar matchingplatform
Nadat de basis van een planningstool klaar stond, kwam er ruimte voor iets groters: een platform waarop zorgorganisaties en freelance zorgverleners steeds meer zelf regelen.
Daarvoor brachten we de belangrijkste processen samen in één digitale omgeving:
Digitale onboarding voor freelance zorgverleners
Een portaal voor freelance zorgverleners
Een portaal voor zorgorganisaties
Een vernieuwd planningssysteem
Een matchingplatform voor zorgorganisaties en zorgverleners
Geautomatiseerde urenregistratie
Digitale facturatie
Eén centrale plek voor vraag, aanbod en administratie. Meer overzicht, minder handmatig werk.
Van spreadsheet naar portaal
Het grootste knelpunt zat in de registratie van freelance zorgverleners. "Een proces met een draak van een spreadsheet en veel handmatige administratie," zegt Nick Broers, Designer bij Freshheads. Binnen maar liefst zes weken vervingen we dit door een digitale onboarding en een portaal voor zorgverleners. Kort daarna volgde een portaal voor cliënten en vernieuwden we het planningssysteem.
Toen die basis stond, ontwikkelden we het matchingsplatform. We spraken met planners en vertaalden hun behoeften naar oplossingen in het platform. Zo geeft de startpagina direct inzicht in openstaande zorgmomenten voor de komende weken. Geen zoekwerk meer, maar juist één overzicht! Zorgorganisaties kunnen zelf zorgvragen plaatsen, freelance zorgverleners reageren en planning en facturatie worden automatisch afgehandeld via het platform. In november 2024 ging de eerste versie live.
Meer kwaliteit, overzicht en tijd voor zorg
Bijna een jaar na de livegang zijn er al meer dan duizend hulpvragen ingevuld via het platform. En voor cliënten zijn inmiddels meer dan 26.000 zorgmomenten georganiseerd. In totaal is via het platform al ruim 189.000 uur zorg gefactureerd en de tijd tot de eerste zorgopdracht daalde van 22 naar 3 dagen. De belangrijkste verandering is dat groei niet langer afhankelijk is van het aantal planners of recruiters, maar van hoe goed het digitaal platform vraag en aanbod faciliteert.
Ook het uitzendcontract is een succes. Inmiddels zijn daarvoor meer dan 9.000 zorgmomenten gepubliceerd en hebben honderden freelance zorgverleners aangegeven interesse te hebben in een contract. "Je merkt aan alles dat Freshheads veel ervaring heeft met het ontwikkelen van systemen die gebruikers centraal zetten. Zo is de kwaliteit van onze processen en daarmee ook van onze zorg toegenomen.” Good job team!
snellere onboarding
Actieve zorgverleners
gewerkte zorguren
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33.539 6.597 33.539 5.278 Z M 37.881 7.917 C 37.881 4.486 37.97 3.738 38.191 3.079 C 38.767 1.319 40.008 0.484 42.09 0.484 C 44.173 0.484 46.078 1.935 46.211 4.354 C 46.211 4.486 46.166 4.574 46.034 4.618 L 43.198 5.102 C 43.065 5.102 42.976 5.058 42.976 4.926 C 42.976 3.914 42.666 3.563 42.09 3.563 C 41.514 3.563 41.514 3.694 41.381 4.09 C 41.293 4.398 41.293 4.618 41.293 8.005 C 41.293 11.391 41.293 11.611 41.381 11.919 C 41.514 12.271 41.736 12.447 42.09 12.447 C 42.666 12.447 42.932 12.051 42.976 11.083 C 42.976 10.951 43.065 10.863 43.198 10.907 L 46.034 11.391 C 46.166 11.391 46.211 11.479 46.211 11.655 C 46.078 14.074 44.704 15.525 42.09 15.525 C 39.476 15.525 38.767 14.646 38.191 12.931 C 37.97 12.271 37.881 11.567 37.881 8.093 Z M 47.141 0.924 C 47.141 0.792 47.23 0.704 47.363 0.704 L 54.053 0.704 C 54.186 0.704 54.274 0.792 54.274 0.924 L 54.274 3.519 C 54.274 3.65 54.186 3.738 54.053 3.738 L 50.641 3.738 C 50.553 3.738 50.508 3.782 50.508 3.87 L 50.508 6.245 C 50.508 6.333 50.553 6.377 50.641 6.377 L 53.565 6.377 C 53.698 6.377 53.787 6.465 53.787 6.597 L 53.787 9.192 C 53.787 9.324 53.698 9.412 53.565 9.412 L 50.641 9.412 C 50.553 9.412 50.508 9.456 50.508 9.544 L 50.508 12.051 C 50.508 12.139 50.553 12.183 50.641 12.183 L 54.053 12.183 C 54.186 12.183 54.274 12.271 54.274 12.403 L 54.274 14.998 C 54.274 15.13 54.186 15.218 54.053 15.218 L 47.363 15.218 C 47.23 15.218 47.141 15.13 47.141 14.998 Z M 77.402 10.687 L 77.269 10.687 L 72.262 14.206 C 71.952 14.426 71.598 14.338 71.598 13.766 L 71.598 5.718 C 71.598 5.366 71.731 5.102 72.085 4.838 L 77.313 0.924 C 77.623 0.66 77.845 0.572 78.244 0.572 L 85.731 0.572 C 86.086 0.572 86.307 0.836 86.307 1.187 L 86.307 40.771 C 86.307 41.123 86.086 41.387 85.731 41.387 L 77.934 41.387 C 77.579 41.387 77.358 41.167 77.358 40.771 Z M 90.118 20.979 C 90.118 10.468 90.428 8.444 90.959 6.773 C 92.377 2.375 95.877 0 101.194 0 C 106.511 0 110.011 2.419 111.429 6.773 C 111.96 8.444 112.27 10.512 112.27 20.979 C 112.27 31.447 111.96 33.514 111.429 35.185 C 110.011 39.583 106.511 41.958 101.194 41.958 C 95.877 41.958 92.377 39.539 90.959 35.185 C 90.428 33.514 90.118 31.447 90.118 20.979 Z M 101.194 34.306 C 102.124 34.306 102.745 33.822 102.966 33.03 C 103.143 32.546 103.188 31.887 103.188 20.979 C 103.188 10.072 103.143 9.412 102.966 8.928 C 102.745 8.137 102.124 7.653 101.194 7.653 C 100.264 7.653 99.643 8.137 99.422 8.928 C 99.245 9.412 99.2 10.072 99.2 20.979 C 99.2 31.887 99.245 32.546 99.422 33.03 C 99.643 33.822 100.264 34.306 101.194 34.306 Z M 115.505 20.979 C 115.505 10.468 115.815 8.444 116.347 6.773 C 117.764 2.375 121.264 0 126.581 0 C 131.898 0 135.398 2.419 136.816 6.773 C 137.347 8.444 137.657 10.512 137.657 20.979 C 137.657 31.447 137.347 33.514 136.816 35.185 C 135.398 39.583 131.898 41.958 126.581 41.958 C 121.264 41.958 117.764 39.539 116.347 35.185 C 115.815 33.514 115.505 31.447 115.505 20.979 Z M 126.581 34.306 C 127.556 34.306 128.132 33.822 128.353 33.03 C 128.531 32.546 128.575 31.887 128.575 20.979 C 128.575 10.072 128.531 9.412 128.353 8.928 C 128.132 8.137 127.512 7.653 126.581 7.653 C 125.651 7.653 125.03 8.137 124.809 8.928 C 124.632 9.412 124.587 10.072 124.587 20.979 C 124.587 31.887 124.632 32.546 124.809 33.03 C 125.03 33.822 125.651 34.306 126.581 34.306 Z M 22.286 27.62 C 22.286 27.62 22.286 27.576 22.33 27.576 L 23.039 27.576 C 23.792 27.576 24.102 27.884 24.102 28.72 C 24.102 29.556 23.925 29.6 23.571 29.731 C 23.925 29.863 24.147 30.127 24.147 30.875 C 24.147 31.623 23.792 32.15 22.995 32.15 L 22.33 32.15 C 22.33 32.15 22.286 32.15 22.286 32.106 Z M 23.083 29.6 C 23.571 29.6 23.792 29.38 23.792 28.72 C 23.792 28.06 23.615 27.84 23.083 27.84 L 22.684 27.84 L 22.684 29.468 L 23.083 29.468 Z M 22.64 31.799 L 22.995 31.799 C 23.571 31.799 23.792 31.579 23.792 30.875 C 23.792 30.171 23.526 29.951 23.039 29.951 L 22.64 29.951 Z M 24.811 27.62 C 24.811 27.62 24.811 27.576 24.855 27.576 L 26.406 27.576 C 26.406 27.576 26.45 27.576 26.45 27.62 L 26.45 27.796 C 26.45 27.796 26.45 27.84 26.406 27.84 L 25.166 27.84 L 25.166 29.512 L 26.229 29.512 C 26.229 29.512 26.273 29.512 26.273 29.556 L 26.273 29.731 C 26.273 29.731 26.273 29.775 26.229 29.775 L 25.166 29.775 L 25.166 31.535 L 26.406 31.535 C 26.406 31.535 26.45 31.535 26.45 31.579 L 26.45 31.755 C 26.45 31.755 26.45 31.799 26.406 31.799 L 24.855 31.799 C 24.855 31.799 24.811 31.799 24.811 31.755 L 24.811 27.313 Z M 27.913 32.194 C 27.292 32.194 26.982 31.799 26.938 31.051 C 26.938 31.051 26.938 31.007 26.982 30.963 L 27.204 30.963 C 27.248 30.919 27.292 30.963 27.292 30.963 C 27.337 31.623 27.558 31.843 27.957 31.843 C 28.356 31.843 28.577 31.667 28.577 30.875 C 28.577 30.083 28.444 30.083 28.09 29.951 L 27.824 29.863 C 27.204 29.644 27.071 29.336 27.071 28.632 C 27.071 27.928 27.381 27.488 28.001 27.488 C 28.621 27.488 28.887 27.84 28.932 28.544 C 28.932 28.544 28.932 28.588 28.887 28.632 L 28.71 28.632 C 28.666 28.676 28.621 28.632 28.621 28.632 C 28.621 28.104 28.4 27.84 28.001 27.84 C 27.602 27.84 27.425 28.06 27.425 28.632 C 27.425 29.204 27.558 29.38 27.913 29.512 L 28.178 29.6 C 28.754 29.819 28.932 30.127 28.932 30.875 C 28.932 31.799 28.666 32.194 27.957 32.194 Z M 30.128 32.15 C 30.128 32.15 30.083 32.15 30.083 32.106 L 30.083 27.972 L 29.286 27.972 C 29.286 27.972 29.242 27.972 29.242 27.928 L 29.242 27.752 C 29.242 27.752 29.242 27.708 29.286 27.708 L 31.324 27.708 C 31.324 27.708 31.368 27.708 31.368 27.752 L 31.368 27.928 C 31.368 27.928 31.368 27.972 31.324 27.972 L 30.527 27.972 L 30.527 32.106 C 30.527 32.106 30.527 32.15 30.482 32.15 Z M 31.811 27.62 C 31.811 27.62 31.811 27.576 31.856 27.576 L 33.406 27.576 C 33.406 27.576 33.451 27.576 33.451 27.62 L 33.451 27.796 C 33.451 27.796 33.451 27.84 33.406 27.84 L 32.166 27.84 L 32.166 29.512 L 33.229 29.512 C 33.229 29.512 33.274 29.512 33.274 29.556 L 33.274 29.731 C 33.274 29.731 33.274 29.775 33.229 29.775 L 32.166 29.775 L 32.166 31.535 L 33.406 31.535 C 33.406 31.535 33.451 31.535 33.451 31.579 L 33.451 31.755 C 33.451 31.755 33.451 31.799 33.406 31.799 L 31.856 31.799 C 31.856 31.799 31.811 31.799 31.811 31.755 L 31.811 27.313 Z M 35.267 27.62 C 35.267 27.62 35.267 27.576 35.312 27.576 L 36.862 27.576 C 36.862 27.576 36.907 27.576 36.907 27.62 L 36.907 27.796 C 36.907 27.796 36.907 27.84 36.862 27.84 L 35.622 27.84 L 35.622 29.512 L 36.685 29.512 C 36.685 29.512 36.729 29.512 36.729 29.556 L 36.729 29.731 C 36.729 29.731 36.729 29.775 36.685 29.775 L 35.622 29.775 L 35.622 31.535 L 36.862 31.535 C 36.862 31.535 36.907 31.535 36.907 31.579 L 36.907 31.755 C 36.907 31.755 36.907 31.799 36.862 31.799 L 35.312 31.799 C 35.312 31.799 35.267 31.799 35.267 31.755 L 35.267 27.313 Z M 37.35 30.435 L 37.35 30.259 C 37.35 30.259 37.35 30.215 37.394 30.215 L 38.723 30.215 C 38.723 30.215 38.767 30.215 38.767 30.259 L 38.767 30.435 C 38.767 30.435 38.767 30.479 38.723 30.479 L 37.394 30.479 C 37.394 30.479 37.35 30.479 37.35 30.435 Z M 39.432 27.62 C 39.432 27.62 39.432 27.576 39.476 27.576 L 40.185 27.576 C 40.938 27.576 41.249 27.884 41.249 28.72 C 41.249 29.556 41.071 29.6 40.717 29.731 C 41.071 29.863 41.293 30.127 41.293 30.875 C 41.293 31.623 40.938 32.15 40.141 32.15 L 39.476 32.15 C 39.476 32.15 39.432 32.15 39.432 32.106 Z M 40.229 29.6 C 40.717 29.6 40.938 29.38 40.938 28.72 C 40.938 28.06 40.761 27.84 40.229 27.84 L 39.831 27.84 L 39.831 29.468 L 40.229 29.468 Z M 39.831 31.799 L 40.185 31.799 C 40.761 31.799 40.983 31.579 40.983 30.875 C 40.983 30.171 40.717 29.951 40.229 29.951 L 39.831 29.951 Z M 42.002 31.051 L 42.002 27.62 C 42.002 27.62 42.002 27.576 42.046 27.576 L 42.268 27.576 C 42.268 27.576 42.312 27.576 42.312 27.62 L 42.312 31.095 C 42.312 31.623 42.578 31.887 42.932 31.887 C 43.287 31.887 43.597 31.667 43.597 31.095 L 43.597 27.62 C 43.597 27.62 43.597 27.576 43.641 27.576 L 43.863 27.576 C 43.863 27.576 43.907 27.576 43.907 27.62 L 43.907 31.051 C 43.907 31.799 43.508 32.194 42.932 32.194 C 42.356 32.194 41.957 31.843 41.957 31.051 Z M 45.59 32.194 C 44.97 32.194 44.66 31.799 44.616 31.051 C 44.616 31.051 44.616 31.007 44.66 30.963 L 44.882 30.963 C 44.926 30.919 44.97 30.963 44.97 30.963 C 45.014 31.623 45.236 31.843 45.635 31.843 C 46.034 31.843 46.255 31.667 46.255 30.875 C 46.255 30.083 46.122 30.083 45.768 29.951 L 45.502 29.863 C 44.882 29.644 44.749 29.336 44.749 28.632 C 44.749 27.928 45.059 27.488 45.679 27.488 C 46.299 27.488 46.565 27.84 46.609 28.544 C 46.609 28.544 46.609 28.588 46.565 28.632 L 46.388 28.632 C 46.344 28.676 46.299 28.632 46.299 28.632 C 46.299 28.104 46.078 27.84 45.679 27.84 C 45.28 27.84 45.103 28.06 45.103 28.632 C 45.103 29.204 45.236 29.38 45.59 29.512 L 45.856 29.6 C 46.432 29.819 46.609 30.127 46.609 30.875 C 46.609 31.799 46.344 32.194 45.635 32.194 Z M 47.23 27.62 C 47.23 27.62 47.23 27.576 47.274 27.576 L 47.496 27.576 C 47.496 27.576 47.54 27.576 47.54 27.62 L 47.54 32.062 C 47.54 32.062 47.54 32.106 47.496 32.106 L 47.274 32.106 C 47.274 32.106 47.23 32.106 47.23 32.062 Z M 48.426 27.62 C 48.426 27.62 48.426 27.576 48.47 27.576 L 48.736 27.576 C 48.78 27.576 48.825 27.576 48.825 27.62 L 50.065 31.359 L 50.065 27.62 C 50.065 27.62 50.065 27.576 50.11 27.576 L 50.287 27.576 C 50.287 27.576 50.331 27.576 50.331 27.62 L 50.331 32.062 C 50.331 32.062 50.331 32.106 50.287 32.106 L 50.021 32.106 C 49.977 32.106 49.932 32.106 49.932 32.062 L 48.648 28.324 L 48.648 32.062 C 48.648 32.062 48.648 32.106 48.603 32.106 L 48.426 32.106 C 48.426 32.106 48.382 32.106 48.382 32.062 L 48.382 27.62 Z M 51.306 27.62 C 51.306 27.62 51.306 27.576 51.35 27.576 L 52.901 27.576 C 52.901 27.576 52.945 27.576 52.945 27.62 L 52.945 27.796 C 52.945 27.796 52.945 27.84 52.901 27.84 L 51.66 27.84 L 51.66 29.512 L 52.724 29.512 C 52.724 29.512 52.768 29.512 52.768 29.556 L 52.768 29.731 C 52.768 29.731 52.768 29.775 52.724 29.775 L 51.66 29.775 L 51.66 31.535 L 52.901 31.535 C 52.901 31.535 52.945 31.535 52.945 31.579 L 52.945 31.755 C 52.945 31.755 52.945 31.799 52.901 31.799 L 51.35 31.799 C 51.35 31.799 51.306 31.799 51.306 31.755 L 51.306 27.313 Z M 54.407 32.194 C 53.787 32.194 53.477 31.799 53.433 31.051 C 53.433 31.051 53.433 31.007 53.477 30.963 L 53.698 30.963 C 53.743 30.919 53.787 30.963 53.787 30.963 C 53.831 31.623 54.053 31.843 54.452 31.843 C 54.85 31.843 55.072 31.667 55.072 30.875 C 55.072 30.083 54.939 30.083 54.584 29.951 L 54.319 29.863 C 53.698 29.644 53.565 29.336 53.565 28.632 C 53.565 27.928 53.876 27.488 54.496 27.488 C 55.116 27.488 55.382 27.84 55.426 28.544 C 55.426 28.544 55.426 28.588 55.382 28.632 L 55.205 28.632 C 55.16 28.676 55.116 28.632 55.116 28.632 C 55.116 28.104 54.895 27.84 54.496 27.84 C 54.097 27.84 53.92 28.06 53.92 28.632 C 53.92 29.204 54.053 29.38 54.407 29.512 L 54.673 29.6 C 55.249 29.819 55.426 30.127 55.426 30.875 C 55.426 31.799 55.16 32.194 54.452 32.194 Z M 56.844 32.194 C 56.224 32.194 55.914 31.799 55.869 31.051 C 55.869 31.051 55.869 31.007 55.914 30.963 L 56.135 30.963 C 56.179 30.919 56.224 30.963 56.224 30.963 C 56.268 31.623 56.49 31.843 56.888 31.843 C 57.287 31.843 57.509 31.667 57.509 30.875 C 57.509 30.083 57.376 30.083 57.021 29.951 L 56.755 29.863 C 56.135 29.644 56.002 29.336 56.002 28.632 C 56.002 27.928 56.312 27.488 56.933 27.488 C 57.553 27.488 57.819 27.84 57.863 28.544 C 57.863 28.544 57.863 28.588 57.819 28.632 L 57.642 28.632 C 57.597 28.676 57.553 28.632 57.553 28.632 C 57.553 28.104 57.331 27.84 56.933 27.84 C 56.534 27.84 56.357 28.06 56.357 28.632 C 56.357 29.204 56.49 29.38 56.844 29.512 L 57.11 29.6 C 57.686 29.819 57.863 30.127 57.863 30.875 C 57.863 31.623 57.597 32.194 56.888 32.194 Z M 22.286 33.69 C 22.286 33.69 22.286 33.646 22.33 33.646 L 23.039 33.646 C 23.792 33.646 24.102 33.954 24.102 34.789 C 24.102 35.625 23.925 35.669 23.571 35.801 C 23.925 35.933 24.147 36.197 24.147 36.944 C 24.147 37.692 23.792 38.22 22.995 38.22 L 22.33 38.22 C 22.33 38.22 22.286 38.22 22.286 38.176 Z M 23.083 35.669 C 23.571 35.669 23.792 35.449 23.792 34.789 C 23.792 34.13 23.615 33.91 23.083 33.91 L 22.684 33.91 L 22.684 35.537 L 23.083 35.537 Z M 22.64 37.868 L 22.995 37.868 C 23.571 37.868 23.792 37.648 23.792 36.944 C 23.792 36.241 23.526 36.021 23.039 36.021 L 22.64 36.021 Z M 24.811 33.69 C 24.811 33.69 24.811 33.646 24.855 33.646 L 26.406 33.646 C 26.406 33.646 26.45 33.646 26.45 33.69 L 26.45 33.866 C 26.45 33.866 26.45 33.91 26.406 33.91 L 25.166 33.91 L 25.166 35.581 L 26.229 35.581 C 26.229 35.581 26.273 35.581 26.273 35.625 L 26.273 35.801 C 26.273 35.801 26.273 35.845 26.229 35.845 L 25.166 35.845 L 25.166 37.604 L 26.406 37.604 C 26.406 37.604 26.45 37.604 26.45 37.648 L 26.45 37.824 C 26.45 37.824 26.45 37.868 26.406 37.868 L 24.855 37.868 C 24.855 37.868 24.811 37.868 24.811 37.824 L 24.811 33.382 Z M 27.115 33.69 C 27.115 33.69 27.115 33.646 27.159 33.646 L 27.957 33.646 C 28.488 33.646 28.799 33.866 28.932 34.306 C 29.02 34.569 29.02 34.833 29.02 35.933 C 29.02 37.032 29.02 37.296 28.932 37.56 C 28.799 38 28.488 38.22 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