Niet toekomstbestendig
De Quiet Community startte in Tilburg en in no time waren meer dan honderd ondernemers bereid om etentjes, knipbeurten, trainingen, beauty-behandelingen of zelfs klussen aan te bieden. Een marktplaats gaat echter pas lopen als je niet alleen aanbod hebt van diensten of producten, maar óók vraag. Het vinden en koppelen van de juiste mensen aan dit aanbod, gebeurde via een Excel-sheet. Dit proces kostte door de snelle groei te veel tijd en energie, en bovendien was het niet toekomstbestendig. Wanneer zowel de vraag als het aanbod uit de klauwen begint te lopen, is digitaliseren niet een nice to have, maar een must have! Quiet vroeg ons een landelijke marketplace te ontwikkelen om armoede te verzachten.
Een vraag- en aanbodplatform
We ontwikkelden een vraag- en aanbodplatform waar op basis van persoonlijke voorkeuren het aanbod van lokale bedrijven eerlijk(!) verdeeld wordt onder de members van de Quiet Community. Members krijgen direct een notificatie wanneer er een passend aanbod voor hen klaarstaat. Ze kunnen dit gelijk accepteren of weigeren zodat het Quiet-platform het aan een andere member kan aanbieden.
Onder de loep
Om te snappen wat armoede in Nederland betekent, spraken we met mensen die onder - of tegen - de armoedegrens leven en liepen we mee bij de voedselbank. Om de perfecte synergie tussen vraag en aanbod te realiseren, namen we ook de aanbodkant onder de loep. We interviewden lokale ondernemers (sponsoren) om hun behoeften in kaart te brengen.
Van lokaal naar nationaal
We durven te stellen dat het platform zich meer dan bewezen heeft als instrument om armoede te verzachten. Inmiddels zijn er 15 steden die actief zijn in de Quiet Community. Dit heeft al geresulteerd in ruim 180.000 geluksmomenten; de keren dat members gebruik hebben gemaakt van het aanbod bij een lokaal bedrijf.
Samenwerking
Een toekomstbestendig platform
Wij nemen de ambitie van Quiet om armoede in Nederland te bestrijden serieus. Zó serieus dat we al sinds het begin van dit project sponsor zijn. Zo kunnen we een nog grotere bijdrage leveren aan de ambitie van de Quiet Community. Tevens is het belangrijk dat Quiet toekomstbestendig is. Door snel te groeien, was het platform werkbaar voor de communities. Maar nu is het zaak om vanuit de groeifase naar een volwassen platform toe te werken. Door opnieuw in gesprek te gaan met gebruikers en bepaalde features en het design te herzien, kan het platform nog vele jaren worden ingezet om aanbiedingen zo eerlijk mogelijk te verdelen.
aangesloten members
sponsoren
actieve communities
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