
Luxury camping holidays in Europe – for that, you should choose Roan. And there are quite a few holidays that this camping expert offers. The Netherlands, Spain, Croatia, Italy, France, Austria, Luxembourg… guaranteed enjoyment. But of course, every benefit has its downside. How do you ensure that customers don't get lost in the vast selection and navigate the entire booking process smoothly and quickly? Roan and Freshheads have been collaborating on the booking platform for many years. From zero to now. We continue to optimize for better matches and convenience.
Luxury camping holidays in Europe – for that, you should choose Roan. And there are quite a few holidays that this camping expert offers. The Netherlands, Spain, Croatia, Italy, France, Austria, Luxembourg… guaranteed enjoyment. But of course, every benefit has its downside. How do you ensure that customers don't get lost in the vast selection and navigate the entire booking process smoothly and quickly? Roan and Freshheads have been collaborating on the booking platform for many years. From zero to now. We continue to optimize for better matches and convenience.
Luxury camping holidays in Europe – for that, you should choose Roan. And there are quite a few holidays that this camping expert offers. The Netherlands, Spain, Croatia, Italy, France, Austria, Luxembourg… guaranteed enjoyment. But of course, every benefit has its downside. How do you ensure that customers don't get lost in the vast selection and navigate the entire booking process smoothly and quickly? Roan and Freshheads have been collaborating on the booking platform for many years. From zero to now. We continue to optimize for better matches and convenience.
3x Winner
W3 Awards
Winner
Shopping
Award
Industry
Industry
Tourism
Tourism
Phase
Phase
Validate, Develop, Grow

Chat with Sepp
Chat with Sepp
Do you have any questions, a challenge, or a good idea?
Do you have any questions, a challenge, or a good idea?
Development
Development
A booking flow that fits - now and in the future
A booking flow that fits - now and in the future
A booking flow that fits - now and in the future
A booking flow that fits - now and in the future
The platform on which Roan offers her luxury camping holidays, we developed together in 2019. From design and API integration with the company's new CRM - to a custom booking flow for customers with the ability to make changes up to the last day before departure. How great is that? And our journey together is far from over. Every year we create a roadmap to further refine and expand this booking platform. Makes sense: the customer changes, the offerings change, and the world changes. And we are as flexible as a traveler on the road. Let’s go!
The platform on which Roan offers her luxury camping holidays, we developed together in 2019. From design and API integration with the company's new CRM - to a custom booking flow for customers with the ability to make changes up to the last day before departure. How great is that? And our journey together is far from over. Every year we create a roadmap to further refine and expand this booking platform. Makes sense: the customer changes, the offerings change, and the world changes. And we are as flexible as a traveler on the road. Let’s go!
The platform on which Roan offers her luxury camping holidays, we developed together in 2019. From design and API integration with the company's new CRM - to a custom booking flow for customers with the ability to make changes up to the last day before departure. How great is that? And our journey together is far from over. Every year we create a roadmap to further refine and expand this booking platform. Makes sense: the customer changes, the offerings change, and the world changes. And we are as flexible as a traveler on the road. Let’s go!




Result
Result
Conversion continues to increase significantly
Conversion continues to increase significantly
Conversion continues to increase significantly
Conversion continues to increase significantly
“Searching and booking have become increasingly accessible over the years,” says Thom van Herwijnen from Roan. That might be the most important gain. For holidaymakers, but also for Roan. Because the conversion rate has significantly increased. This is partly because people can now select their own preferred spot at the campsite of their choice. Or because they can search for their campsite on a map of Europe. Thanks to My Roan, where they can tweak their booking up to the last moment. Because the website itself is easily findable on Google thanks to structured data and runs smoothly. And because visitors get even more relevant search results at the beginning of the booking process.
“Searching and booking have become increasingly accessible over the years,” says Thom van Herwijnen from Roan. That might be the most important gain. For holidaymakers, but also for Roan. Because the conversion rate has significantly increased. This is partly because people can now select their own preferred spot at the campsite of their choice. Or because they can search for their campsite on a map of Europe. Thanks to My Roan, where they can tweak their booking up to the last moment. Because the website itself is easily findable on Google thanks to structured data and runs smoothly. And because visitors get even more relevant search results at the beginning of the booking process.
“Searching and booking have become increasingly accessible over the years,” says Thom van Herwijnen of Roan. That is perhaps the most important gain. For vacationers, but also for Roan. Because the conversion has increased significantly. This is partly because people can now select their own preferred spot at the campsite of their choice. Or because they can search for their campsite on a map of Europe. Through My Roan, where they can tweak their booking until the last moment. Because the website itself is well discoverable on Google thanks to structured data and runs smoothly. And because visitors receive even more relevant search results at the start of the booking process.





Process
Process
A roadmap to success
A roadmap to success
A roadmap to success
How do you make a long-term collaboration enjoyable and successful? One key ingredient for that is the roadmap. This outlines the steps for the upcoming period, which we work out in sprints. During these sprints, Product Owner Thom from Roan spends one day a week at Freshheads. Thom: "We then work as a team with a single task. They contribute their expertise, and I contribute mine. Those short lines of communication are great. That way, we maintain our pace and I am always aware of what's happening." A roadmap isn’t set in stone. Thom: "At Freshheads, it's never just 'yes and amen.' Using their expertise, they protect Roan from useless interventions or non-working features. We keep each other sharp."
How do you make a long-term collaboration enjoyable and successful? One key ingredient for that is the roadmap. This outlines the steps for the upcoming period, which we work out in sprints. During these sprints, Product Owner Thom from Roan spends one day a week at Freshheads. Thom: "We then work as a team with a single task. They contribute their expertise, and I contribute mine. Those short lines of communication are great. That way, we maintain our pace and I am always aware of what's happening." A roadmap isn’t set in stone. Thom: "At Freshheads, it's never just 'yes and amen.' Using their expertise, they protect Roan from useless interventions or non-working features. We keep each other sharp."
"A collaboration with Freshheads is one for the long term. This is not an agency that simply delivers a website and then disappears; instead, they consistently explore, collaborate, and optimize."
"A collaboration with Freshheads is one for the long term. This is not an agency that simply delivers a website and then disappears; instead, they consistently explore, collaborate, and optimize."
"A collaboration with Freshheads is one for the long term. This is not an agency that simply delivers a website and then disappears; instead, they consistently explore, collaborate, and optimize."
Thom van Herwijnen - Roan Camping Holidays
Patty van de Wetering
Standby Care
Het draait allemaal om teamwork
Het draait allemaal om teamwork
Het draait allemaal om teamwork

Maud Vorstenbosch
Business Strategist

Maud Vorstenbosch
Business Strategist

Maud Vorstenbosch
Business Strategist

Maud Vorstenbosch
Business Strategist

Mark van den Corput
Designer

Mark van den Corput
Designer

Mark van den Corput
Designer

Mark van den Corput
Designer

Misha Klomp
Back-end developer

Misha Klomp
Back-end developer

Misha Klomp
Back-end developer

Misha Klomp
Back-end developer

Kevin Schuurmans
Back-end developer

Kevin Schuurmans
Back-end developer

Kevin Schuurmans
Back-end developer

Kevin Schuurmans
Back-end developer

Martin Broos
Frontend developer

Martin Broos
Frontend developer

Martin Broos
Frontend developer

Martin Broos
Frontend developer
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Stay informed
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Stay informed
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Stay informed
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