Cocoroco: International marketplace for remote workers

Cocoroco is an international multisided marketplace that connects multilingual customer service talent worldwide to brands like KLM, Bunq, and Picnic. Together with Freshheads, they launched the first version live in 6 weeks. This gave organizations direct access to more than 10,000 screened multilingual customer service employees worldwide, and Cocoroco now makes matches in record time.

Industry

Flexible

Phase

Validate, Develop

Solution

Multisided marketplace

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Challenge

Maximizing global workforce potential

Customer service outsourcer 5CA sees a high demand for qualified personnel within customer service teams at organizations like KLM, Bunq, and PicNic. Unnecessary, if you ask Floor van Haaren, Cocoroco leader: “There is so much untapped labor potential available worldwide, yet organizations often only look at the local supply.” With the Cocoroco platform, 5CA aims to change this and ensure that organizations and remote talents can find each other transparently and more quickly. On a global scale.

Solution

International marketplace for remote jobs

Recruitment Platform Cocoroco facilitates making the best match with a convenient demand and supply system. “When candidates register on the platform, they first complete their profile by filling in, among other things, skill tests, language tests, and their resume,” Floor explains. “With a complete profile, applying for a job then only takes a matter of minutes. As soon as they see an interesting job, they only need to write a motivation letter. Hiring managers then choose who they invite for an interview. The candidate who best fits the assignment often starts within two weeks.”

Result

Wide range, quick matches

Cocoroco gives organizations access to more than 10,000 carefully screened, multilingual customer service staff worldwide. The platform accelerates the recruitment process. “Because posting assignments is so easy and people from all over the world can respond super quickly, the right candidate is found in no time,” says Pippa Walluschnig, head of product at Cocoroco. “The record time between posting a job and hiring an employee is even 1.5 days.” Additionally, the international job market becomes within reach for people who previously had little access due to their location or background. “Offline, there are unfortunately large disparities worldwide, but online everyone is essentially equal,” says Floor.

Process

Live in 6 weeks!

“Together with Freshheads, we've refined our idea, developed it further, and tested the initial rough designs with users,” says Pippa. “The insights from those user tests were instrumental in developing the platform. After 6 weeks, the first version of Cocoroco was live! Now that the platform is actually in use, we're increasingly able to validate more features based on data and identify new opportunities for expanding the platform,” Pippa explains. “We're very grateful for the successful work process that Freshheads guided us through. You can truly tell they're experts in the field of platforms.”

"The team at Freshheads truly pays attention to detail. We didn't just build a platform, but a well-thought-out product that works for everyone, everywhere, and all the time. And we did it in just 6 weeks!"