Groep mensen met allerlei verschillende banen in bouw en techniek

AANPAKKERS

Freelance platform grows

1000% in a year

Aanpakkers.nl. Remember that name, folks. Because this brand-new platform sets the new standard for freelance mediation in construction and technology. In just 6 weeks, we built this online marketplace for House of Covebo. Well, actually, we developed half a marketplace, without the automatic matching of supply and demand. A month after launch, user data showed us: this platform has everything it needs to become big.

Industry

Flexible

Phase

Validate

Solution

Multisided marketplace

Consult with Maud

Maud contributed to the online marketplace of Aanpakkers.

Do you have any questions, a challenge, or a good idea?

Email Maud

Challenge

Reaching a new audience

House of Covebo is a family of 9 companies focused on placing temporary workers in construction, engineering, production, and logistics. But especially in construction and engineering, more and more workers are choosing to work as freelancers. House of Covebo sees this target group as an interesting growth market. An online marketplace where companies offer jobs and freelancers choose tasks seems like a logical move to tap into this market. The employment agency enlisted Freshheads for the concept, design, and technical implementation.

Solution

An online marketplace that is not yet a marketplace

How do you start launching a new online marketplace? Simple, by not building an online marketplace. Instead, we developed a relatively simple website in 6 weeks, which consolidates all the freelance jobs that the separate companies of House of Covebo have open in construction and technology: Aanpakkers.nl. Freelancers can easily browse through the extensive list of jobs. Is there an interesting job among them? Then they fill in a short form. House of Covebo uses the form's content to assess the quality of the lead, after which recruiters connect the qualitative leads with clients. That's it. Benefit for freelancers: in their search for a new job, they only need to check one website. Benefit for House of Covebo: they present themselves with one brand to engage and attract freelancers, and based on the completed forms, it becomes very clear whether the platform is reaching the right people.

Mannelijke hand die Aanpakkers mok vast heeft

Laptop met inlogscherm Aanpakkers platform

Process

A good start is half the battle

“Before House of Covebo would fully commit to the idea of a platform, we first wanted to know: is there really a need and business opportunity here?” said Roel Tuerlings, digital strategist at Freshheads. “Even though there is not yet a complete platform, the leads are already coming in and being helped. This way, House of Covebo is already tapping into the growing market of freelancers.” Carolien Schoenman, project manager for freelancers at House of Covebo: “It's challenging to turn a wild initial idea - a new platform - into a concrete solution. There are so many directions you can go. Freshheads knows which steps you best take towards a successful platform. We chose Freshheads because they developed Werkspot and YoungOnes, and that rich experience certainly pays off.”

Result

After a month of green light based on data

Within a month of going live with Aanpakkers.nl, we got our answer to whether freelancers have a need for such a platform. “The number of quality leads we bring in and place is substantial and in line with our goals,” says Roel. “Not only does House of Covebo gain immediate revenue from this new target group, but they also gain insights into what works and quickly establish a strong brand in a market where there might be other competitors lurking.”

"Freshheads knows exactly the steps needed to work towards a successful platform. The experience Freshheads has in developing online platforms truly pays off."

Carolien Schoenman - House of Covebo

What now?

Working towards the ultimate self-employed platform in construction

We continuously monitor the funnel: from conversion to lead to match. Roel: “With all these insights, we are now purposefully expanding the website into a successful demand-and-supply platform that supports freelancers with all tasks related to freelancing.” Mark our words: by 2030, every freelancer in construction and engineering will be an Aanpakker.

Privacy statement

Stay informed

of all new platform developments.