Meike Hendriks
Replatforming: the future of your digital platform
Innovate & digitalize
May 14, 2025
Your platform is running, but it's outdated in terms of technology or hinders further growth. Meanwhile, your customers have increasingly high expectations. Familiar story? Replatforming offers a solution. Not a complete rebuild, but improving precisely where your platform is currently stuck, while your business continues to operate smoothly.
What is replatforming?
Replatforming is the renewal of your digital platform without tearing everything down and rebuilding all at once. Instead, you do it step by step. You only replace the parts that are not (or no longer) efficient or user-friendly. What works well, remains. During this phased renewal, your platform keeps running as usual. It's like remodeling with the store open. This way, you ensure your platform is ready for the future without big risks or interruptions.
Why choose replatforming?
Sometimes you notice that your platform no longer works smoothly. Pages load slowly, and systems respond sluggishly. Customers drop off. Employees get frustrated. The system hinders your growth. Often, this is because the technology under the hood is outdated, or because the system is not equipped to handle increased user numbers.
This often goes hand in hand with a platform that's difficult to adapt. If you want to add a new feature, you have to comb through the entire application. Small adjustments take a lot of time, and the risk of bugs is high. If it turns out that other systems, like your CRM, payment system, or accounting, are poorly connected, it becomes even more complex. It slows down your processes and you fall behind your customer's needs: speed, clarity, and convenience.
Replatforming in 3 steps
Successful renewal starts with three clear steps:
1. Investigate where it's getting stuck
Critically assess what you currently have. Where are the bottlenecks? Is it the technology, a connection, or the user experience?
2. Set clear goals
Do you want, for example, to scale up faster, expand internationally, or improve the UX? List your ambitions, prioritize, and make choices.
3. Create a phased roadmap
Don't just throw things away. Make a plan where you gradually improve your platform. This way, your business keeps running while you work on innovation.
What does it deliver?
Your platform forms a strong foundation for your business goals and is ready for the future.
Speed, scalability, and a coherent ecosystem of integrations.
An improved user experience for your customers and employees.
Curious about how Freshheads approaches replatforming? Read more about it here.