Actief Werkt! - New website, clear focus: the candidate

Smart technology, personal approach

The revamped website of Actief Werkt! is primarily for job seekers. "Flex workers visit our website for a reason," says Marion de Graaf, product owner at Actief Werkt!. "They want work. That means we need to ensure they quickly find what they're looking for." The focus is therefore on vacancies. That's where the greatest value for the candidate lies.

And this is also reflected in the design. "The website is built around the main routes of job seekers," says Rens Alkemade, business strategist at Freshheads. "From orientation to application, in a minimal number of clicks. Visually appealing, but above all functional." Actief Werkt! also remains true to its personal approach. Not cold automation, but a digital experience that helps and advances people. "We want to offer speed for job seekers, without compromising on the quality of the match," according to Marion.

The revamped website of Actief Werkt!.

Building with an eye on the future

What you see is a new website. What you don't see is just as important. Behind the scenes, there is a solid technical foundation of a future-proof platform. Rens: "We have connected six different systems. These connections ensure information flows faster, processes run smarter, and the user experience is smoother. Everything is designed to adapt to the market and what job seekers need. Ready to further build on new features, automations, and integrations."

Job overview & filtering.

One team, one mission

The collaboration between Freshheads and Actief Werkt! goes beyond technical development. "We weren't looking for a supplier, we were looking for a partner," says Marion. "We wanted to work with a party that challenges us, thinks along with us, and helps us to keep innovating. And that's exactly what we found in Freshheads. It feels like we are one team – even though there's a highway between us."

Working in short iterations and close coordination demanded a lot from the team. "It was intense. But that intensity also ensures speed, trust, and flexibility. And when things get tough, like when we faced unexpected technical hurdles, we solve it together. We both take responsibility. That works."

Team Actief Werkt! x Freshheads.

What’s next?

The coming weeks are all about learning. Is everything working as intended? How are candidates responding? What do the colleagues at the Actief Werkt! branches think? Based on that input, the roadmap will be refined. Features like job alerts are already planned, as well as further optimizations for exploratory visitors. In June, the team of Actief Werkt! and Freshheads will once again join forces to reassess the bigger picture.

"We're not building something temporary here," says Rens. "We're building something that adapts. With the market. With the user. And with the ambitions of Actief Werkt! as a platform player."