
Lisa Raaijmakers
Growing without digital chaos: the approach of JAM
Temp & flex
Impact
Innovate & digitalize

Helping as many students, starters, and young professionals as possible to get a flying start in the job market. That is JAM's mission. From four locations, they work on that ambition every day, with creativity, smart marketing, and technology as their engine. Their ATS was due for replacement. This led to a broader question: how do we structure our entire digital core to enhance our marketing-driven approach? That is precisely where we started working together.
During the webinar week of Werf& and FlexNieuws, Joris Raaijmakers (CEO at JAM) and Sepp Haans (digital strategist) discussed JAM as Flexagency 4.0. Watch it here back. |
From ambition to reality
In the coming years, JAM wants to clearly distinguish itself from other intermediaries. Not only in services, but also in how they reach their target group: with strong content and creative marketing that truly connects with their audience. To achieve that ambition, a solid digital and technical foundation is indispensable. Think of tools that accelerate the recruitment process, but also allow for personal attention and creativity.
Recurring questions within recruitment & flex
JAM realized that their ATS needed replacing. “When I discussed this with them, more challenges came up that I often hear from intermediaries,” says platform strategist Sepp Haans from Freshheads. He mentions a few examples:
Which systems really help our recruiters and which ones mainly cost time?
How do we ensure that marketing and recruitment collaborate better?
Which tools set us apart, and what is just a nice to have?
And how do we organize everything so that it is scalable for the future?
“Many agencies replace their ATS, but leave their underlying process unchanged. Then, not much changes. Instead of immediately choosing a new system, we decided to first get the bigger picture clear together with JAM,” Sepp explains.
Understand first, then choose
We started our collaboration with a consultancy project. Sepp spoke with management and key stakeholders about strategy, growth goals, and challenges. One day a week he worked on location in Eindhoven, right in the heart of practice. With the help of colleague experts Bart, Roel, and Rens, he searched for answers to questions like:
How does an application flow from first contact to placement?
Where do recruiters unnecessarily lose time?
What does a client expect?
How does a student or starter navigate online?
By literally standing among the people, Sepp discovered what really happens. Where processes pinch. Where systems slow down. And where opportunities lie. “Technology should make work easier,” says Sepp. “Recruiters should have more time for personal contact and creativity. Systems should support them, not direct them.”
No tangle, but a clear digital core
In many organizations, the digital landscape grows organically. A tool for marketing. A system for recruitment. Yet another separate solution for reporting. Before you know it, you're working in five different environments with as many login codes. Together with JAM, we bring structure to it. Which ATS fits their way of working? Which tools add real value? How do we ensure one clear digital core?
Space for relationships, creativity, and growth
By streamlining processes and making sharp choices in tooling, clarity is created. Less duplicate work. More control over the process. Recruiters spend less time on administration and more on candidates and clients. This calmness translates into what truly sets JAM apart: personal contact and creativity in recruiting young talent. And room to deploy marketing more creatively and effectively.
In the coming months, we will translate the insights from the project into targeted choices in systems and processes. So that JAM can invest in technology that strengthens their way of working and enables growth without additional complexity.