Lisa Raaijmakers
Marketplace Madopt is live!
Construction & infrastructure
Impact
Customers
Mar 12, 2024
Reusing has become the norm in the construction world. That is the mission of Bas Slager. With consultancy firm Repurpose, he has already ensured that over a hundred thousand materials have found a new purpose. “Super nice, but not enough to really make a significant impact on sustainability,” he says. “To scale up and make circular building more accessible, a user-friendly marketplace for reusable materials is needed.” Together with Freshheads, he developed the online construction marketplace Madopt.
Madopt connects the circular construction world
Reusing materials is an effective way to reduce CO₂ emissions. After all, less production is required. But it does come with some challenges. "It requires adjustments within various parts of the development process," says Bas. Repurpose can possibly help with that. "Once the processes are well organized, the construction marketplace Madopt will play an important role. Through this platform, seekers and suppliers of materials can easily find each other, without unnecessary hassle or the help of an intermediary," says Bas. "A solution that makes the complex reuse process easier. You can arrange everything yourself."
A construction marketplace 'without' supply
Unlike many other marketplaces, you won't find a long list of offered products on Madopt. In fact, it is a platform without supply. "A conscious choice," says Mark van den Corput, designer at Freshheads. "On Madopt.nl, it revolves around demand. Construction parties can indicate what materials they are looking for there. Then, connected selling parties like demolition contractors receive a notification of the request in their mailbox. At least, if they have indicated during their registration that they also sell the requested products. This way, sellers only need to act if there is actually a demand. They can then contact the requesting construction party to further arrange the delivery and transaction."
''Freshheads has a wide range of expertise in-house. They are critical and constructive. As a result, there is now a solid foundation for the platform.''
Bas Slager, founder Madopt
Use and grow
Today, March 12, 2024, is the launch of Madopt. "Designers, clients, builders, manufacturers, traders, and demolition contractors can now use the platform," says Bas proudly. "Go to Madopt.nl and you'll find your way there. We no longer need to be in between with Repurpose. That's also not possible if you want to scale up. That's why it's so important that the platform works well." Mark adds: "We will keep monitoring the usage closely because from that we learn what is needed to further optimize and automate the exchange process later." The goal for the coming year? 200 companies committed to placing and answering search queries. We are going for it together!